I have listed a new property at 17777 95 ST in Edmonton.
Perfect Starter home in a professional well run complex with very low condo fees in the heart of Lago Lindo. Features of this great property include central air conditioning, a high efficiency furnace, finished basement, ceramic tile in the kitchen and beautiful two-toned real hardwood flooring in the large living room on the main floor with patio doors to the private backyard with greenery and lots of perennials. This 2-storey townhouse is located near Eusebio Garcia Park, elementary schools and quick access to Canadian Forces Base Edmonton Garrison. Don't miss out on this great home.
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180 Callaghan Drive

Sunday, February 22, 2020
12:00 PM - 2:00 PM
Asking Price: $719,000

Main Photo: 180 CALLAGHAN Drive in Edmonton: Zone 55 House for sale : MLS®# E4183496


Heritage Valley Open House in Callaghan Edmonton. Welcome home to your fully finished home backing onto a pond and green space. This CUSTOM built house is the best of both worlds, ideal for your growing family & GORGEOUS space to entertain! You are greeted w/open to above foyer & formal dining surrounded w/windows. The kitchen is a Chef's dream w/tons of cabinetry, ample amount of counter space, a corner pantry & stainless steel appliances. The dining/living area boast tons of natural light & breath-taking views of the pond! Your sunny nook leads you to your maintenance free deck/yard to enjoy summer BBQ's w/the family & take in the scenery around you! A den & laundry complete the main floor. The upper level features an oversized bonus rm w/huge windows. The master is fit for a KING/QUEEN with a spa-like ensuite with his & her sinks & a walk-in closet. Additional two bedrooms and a full bath on this level. The basement is perfect to unwind with your very own sauna & theatre room w/wet bar. Another 2 berms and another bathroom. A MUST see! This home has it ALL!


Missed the open house at 180 Callaghan Drive? Contact Audrey Abuan at 780-910-5179 for a private viewing.


Thinking of selling your Callaghan Edmonton home? Click here for a FREE in-home evaluation


Heritage Valley Real Estate Statistics


Listings on market: 239

Average list price: $444,800

Average days on market: 49

Average price per sq.ft.: $254.47

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11305 79 Ave

Sunday, February 23, 2020
3:00 PM - 5:00 PM
Asking Price: $648,800

Main Photo: 11305 79 Avenue in Edmonton: Zone 15 House Half Duplex for sale : MLS®# E4174015




Open house in McKernan Edmonton. Location! Location! BRAND New infill just steps from the University Campus! This 1432 square foot duplex is a perfect fit for a student or young professional working downtown! Gorgeous open concept layout throughout boasting tons of natural light & a great space to entertain! This home has a total of 3 bedrooms including the master bedroom with a four-piece ensuite. Another full bathroom and laundry complete the upper level. This home features a spacious beautiful south facing yard and a double detached garage. There is also a second entrance leading to the unfinished basement. This home features white lacquer cabinets, quartz counters/island, hardwood, glass railing, electric fireplace with tile facing & stainless steel appliances.


Missed the open house at 11303 - 79 Ave? Contact Audrey Abuan at 780-910-5179 for a private viewing.


Thinking of selling your McKernan Edmonton home? Click here for a FREE in-home evaluation



University Area Real Estate Statistics


Listings on market: 158

Average list price: $669,450

Average days on market: 52

Average price per sq.ft.: $427.66

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Edmonton real estate prices have been on the decline, with the city’s housing market ranked #3 of 16 Canadian cities when it comes to housing affordability, according to the 2020 REMAX Housing Affordability Report. While affordability is already one of the region’s biggest draws, cost-conscious home hunters in search of even better prices can find them in the communities of Oliver, North East Edmonton and Mill Woods, which have been named the most affordable neighbourhoods to buy a home in Edmonton.



Factors contributing to Edmonton real estate prices

Edmonton real estate prices have been declining, experiencing a 3.2-per-cent decrease from 2018 to 2019, and another one-per-cent decrease is expected this year (source: 2020 Housing Market Outlook Report). In light of the lowering prices, Edmonton has been named one of Canada’s most affordable housing markets, according to the new REMAX Housing Affordability Report.


In its inaugural Housing Affordability Report, REMAX examined 16 of Canada’s most populous regions and ranked them on an affordability scale, with #1 being the most affordable and #16 being the least affordable. REMAX brokers were surveyed about average home sale prices and whether they believe real estate in their region is overvalued, undervalued, or right on the money. Edmonton real estate came in at #3 of 16 cities. Canada’s most affordable city to buy a home is Regina (#1) and the least affordable place to buy a home in Vancouver (#16).


REMAX affordability ranking was determined by assessing the percentage of a buyer's monthly income needed to carry a mortgage, assuming a down payment of 25 per cent, and based on the forecasted 2020 average sale price per region and the forecasted 2019 average household income.


Edmonton real estate is currently regarded as undervalued. The implementation of the Federal mortgage stress test has unintended consequences in how it impacted Canadian homeowners. In Edmonton, the recessed economy has also added to decreased sales, which in turn has resulted in buyers being unable to qualify for a mortgage and paying more in rent than what they would be buying for.


There is also an evident division between what buyers want and what inventory is available, most of that inventory is not what buyers are looking for. First-time home buyers are looking for newer properties, but much of what is available are homes in need of renovations.


At the high end of the affordability spectrum, the region’s least affordable neighbourhoods include Upper Windermere, Belgravia, Windsor Park and Crestwood, Parkview, Laurier Heights.


Despite the commonly held notion that housing in Canada is unaffordable, the report finds that the vast majority of Canada’s largest urban centres (75 per cent) are currently undervalued, according to a survey of REMAX brokers in 16 of Canada’s most populous cities.


In its report, REMAX explored the most popular property types sought by first-time homebuyers, the least and most affordable neighbourhoods in each of the 16 housing markets, factors preventing buyers from entering the market, and methods homebuyers are using to enhance the affordability of homes. Current and prospective Canadian homeowners were also surveyed about their sentiments around homeownership, barriers to owning a home, financial factors impacting homeownership, and what could potentially improve housing affordability.


READ THE FULL REMAX HOUSING AFFORDABILITY REPORT

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#40 841 156 Street

Saturday, February 22, 2020
12:00 PM - 2:00 PM
Asking Price: $668,800


Main Photo: 40 841 156 Street in Edmonton: Zone 14 Condo for sale : MLS®# E4183499


Open House in South Terwillegar. Location! Location! BEAUTIFUL "DETACHED" end unit in Brindavan Estates (18+) w/a south-facing yard & double att heated garage. Loaded with upgrades this home is meticulously kept and gorgeous from the inside out! The main flr greets you w/10/12ft ceilings, flr to ceiling windows & hardwood flr as you walk into your dining and living area featuring a fireplace with a huge mantel/cabinetry. The kitchen includes S/S app w/a gas stove, a huge granite island & corner pantry. The bright/sunny nook has easy access to your south-facing yard & oversized dura deck w/a remote control awning, enjoy your morning coffee in pure bliss! The master bedroom is fit for a king/queen w/a spa-like 5 piece ensuite w/his & hers sinks, a soaker tub, a shower and a W/I closet w/organizers. 2pce bath, laundry & den w/a B/I Murphy bed complete the exquisite main floor. The basement is home w/9 ft ceilings, oversized windows, a huge living rm w/two-sided fireplace, a wet bar w/bar fridge, dining area, 2 bedrooms and a 4pce bath. Call this place home today!


Missed the open house at 841 156 Street? Contact Audrey Abuan at 780-910-5179 for a private viewing.


Thinking of selling your Terwillegar Edmonton home? Click here for a FREE in-home evaluation


Terwillegar Heights Area Real Estate Statistics


Listings on market: 151

Average list price: $579,000

Average days on market: 55

Average price per sq.ft.: $272.15

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2829 TERWILLEGAR Wynd

Saturday, February 22, 2020
12:00 PM - 2:00 PM
Asking Price: $668,800

Main Photo: 2829 TERWILLEGAR Wynd in Edmonton: Zone 14 House for sale : MLS®# E4179970


Open House in Terwillegar Heights. Simply stunning! 2657 square feet of luxury located in desirable Terwillegar Gardens on a quiet cul-de-sac. Four bedrooms, 2.5 baths open concept home defines excellent craftsmanship, class & elegance. Prof landscaped large yard surrounded by mature trees w/patio, shed, garden, irrigation system, composite deck + newer ground deck perf for friends/family gatherings. Newly refinished hardwood, new quartz/granite counters, vaulted foyer ceilings, iron railings & lots of natural light thru-out w/lots of windows. The main floor showcases exec den & formal dining, spacious kitchen with an oversized island, and gas range, pantry & eating area. Cosy great rm w/gas fireplace perf on a cold winter day. Upper boasts 4 bed + sep huge vaulted bonus w/builtin media unit, Huge master has W/I, spa-like 5pc ensuite w/shower+jetted soaker. Laundry w/sink on the main level. Bsmt ready for your personal touch. Long driveway and double attached garage suitable for growing family. Minutes to schools, Rec Centre, parks/ponds, shopping. Incredible value!



Missed the open house at 2829 Terwillegar Wynd? Contact Audrey Abuan at 780-910-5179 for a private viewing.


Thinking of selling your Terwillegar Edmonton home? Click here for a FREE in-home evaluation


Riverbend Property Statistics:

Listings on market: 151

Average list price: $579,000

Average days on market: 55

Average price per sq.ft.: $272.15

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1379 CARTER CREST Road

Saturday, February 22, 2020
3:00 PM - 5:00 PM
Asking Price: $518,800

Main Photo: 1379 CARTER CREST Road in Edmonton: Zone 14 House for sale : MLS®# E4180668


2,170 square feet, two-storey  Carter Crest family home nestled in a quiet cul de sac. Charming character with numerous renovations. Upgrades included White Ash & Brazilian Tigerwood hardwood, newer carpet, fresh paint on all three levels, faucets, vanity, countertops & California shutters thru-out. The main floor features 9’ ceilings, large windows, gas fireplace with built-ins in the spacious great rm. Kitchen w/lots of white cabinetry, gas range, pot drawers, corner pantry, under cabinet lights, granite island & granite breakfast bar. Sunny vaulted dining rm w/access to the large DuraDeck w/glass rails. Large southeast facing treed fenced yard with stone patio and fire pit. An oversized bonus room with vaulted ceilings, hardwood and built-ins. 3 large bedrooms + 2- 5pc bathrooms including a large master with luxurious ensuite & walk-in closet. Bright fully finished basement bsmt boasts pressure-treated oversized window wells, 2 bedrooms, full bath, laundry rm w/sink & cabinets & lots of storage. Features incl cedar roof, glass insert railing, A/C, drip humidifier, shed, 21 X 20 garage & newer 50-gallon hot water tank. Steps to park, schools, transit & Rec Centre. Missed the Open house at 1379 Carter Crest Road? Contact Audrey Abuan at 780-910-5179 for a private viewing.


Thinking of selling your Carter Crest Home? Click here for a FREE in-home evaluation


Riverbend Property Statistics:

Listings on market: 151

Average list price: $579,000

Average days on market: 55

Average price per sq.ft.: $272.15

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Strathcona Edmonton Open House

Saturday, September 21, 3:00 - 5:00 pm


Unique townhouse style condo in Strathcona! This trendy home is move-in ready; the main floor has an open dining room and kitchen offering plenty of cabinets, beautiful granite countertops and stainless steel appliances. Upstairs the bright living room offers access to a balcony. Continue to the third level with your fabulous master bedroom with a 4 piece ensuite and access to a balcony. Great features throughout such as air conditioning, gas fireplace, a bathroom on each level, hardwood floors and heated, secured underground parking. Situated a short walk to the Mill Creek Ravine with great trails, Whyte Ave with wonderful shops and restaurants plus easy access to public transportation; just a short drive to Downtown. This is a must-see!


Did you miss this Strathcona open house? Contact us to set up a private viewing.


Thinking of selling you Strathcona Edmonton Home? Click here for a FREE in-home evaluation

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Bonnie Doon Edmonton House - SOLD

Sold House in Bonnie Doon! Situated on a quiet tree-lined street in popular Bonnie Doon, this exceptional 2 storey home is beautifully crafted with a unique design. The foyer opens to the bright living room with stunning vaulted ceilings. The kitchen is quite impressive with quality cabinets, quartz countertops and sliding doors to your back yard. You’re sure to enjoy the cosy family room with fireplace. Upstairs there are 2 huge bedrooms and a stunning den with floor to ceiling glass wall overlooking the living room; perfect for a library or home office. The lower level offers a rec room, 3rd bedroom and laundry. The fenced yard is so lovely you will enjoy spending time outdoors. If you need more space for the kids to play, you’re only steps away from the fantastic Bonnie Doon Community playground and spray park plus a short walk to the Mill Creek Ravine where you can enjoy the trails all year long. Meet up with friends at great cafes nearby; Bonnie Doon is a wonderful neighbourhood to live in!


Have a home in Bonnie Doon you would like sold? Click here for your FREE in-home evaluation

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Bonnie Doon Edmonton Open House

Sunday, September 22, 12:00 - 5:00 pm


Stunning landscaping, stone walkways & beautiful curb appeal welcomes you to this one of a kind luxury home set on a quiet tree-lined street in River Hts. Quality workmanship & elegant finishes are evident throughout the home & no detail has been overlooked. The main floor is designed with a gourmet kitchen with granite counters, Cherry wood cabinets & high-end appliances. The dining rm is perfect for dinner parties & the living rm with custom fireplace is a great space for relaxing. Upstairs is open to below with 3 bedrooms each offering ensuites & large closets; the classy master suite features 2 walk-in closets, spa ensuite and fireplace. The quality finishes continue to the LL with rec room, media room, gorgeous wine cellar, 4th bedroom, & full bath. Elevator to all levels, hardwood floors, in-floor heating, 2 balconies, A/C, sprinkler system, heated & insulated double attached garage & single detached garage compliment this exceptional home. Just a short walk to the Mill Creek Ravine & mins to Downtown.


Did you miss this Bonnie Doon open house? Contact us to set up a private viewing.


Thinking of selling you Bonnie Doon Edmonton Home? Click here for a FREE in-home evaluation

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Ritchie Edmonton House SOLD

If you have been looking for your new home in one of Edmonton’s desirable mature neighbourhoods; welcome to this stunning brand new 2 storey home in Strathearn! The selection of elegant finishes such as hardwood floors, trendy lighting, large windows, & quartz counters will impress. The main floor is bright & open creating an ideal place to be in the company of friends & family. Upstairs the master suite lives up to its name with walk-in closet & beautiful ensuite. 2 additional bedrooms, 4 piece bath & laundry room complete this level. There is nothing left to do as even the lower level is finished with a full rec room, 4th bedroom & 4 piece bath. This summer will be enjoyed on your deck & fenced yard. Double detached garage to top it off! Nothing but quality material was used for this home. You will love the lifestyle that Strathearn offers with the River Valley & Mill Creek Ravine within walking distance, meet friends at some of the wonderful cafes, mins to Downtown & easy access to the new Valley Line LRT. 


Have a home in Ritchie you would like sold? Click here for your FREE in-home evaluation

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Ritchie Edmonton Open House

Sunday, September 15th, 3:00 - 5:00 pm

MLS® #E4149320 


TRENDY LOCATION...MUST SEE RITCHIE MARKET VALUE!... This Beautiful and Bright NEW 2story Boasts 3+1 Bedrooms, 3.5 Baths, QUARTZ countertops throughout and a coffered ceiling with a linear FIREPLACE feature wall that compliments the living space. Other features are the Breakfast Bar Island, STAINLESS STEEL appliances, 9FT CEILINGS, and GLASS FEATURE WALL along the stairs. The SPACIOUS MASTER BEDROOM is impressive and inviting with its 'headboard' feature wall, dedicated reading lights, DOUBLE SINKED ENSUITE, and LARGE WALK-IN CLOSET. Adding even more value is the LEGAL BASEMENT SUITE, 'LIGHT-UP' MIRRORS, 2nd FLOOR LAUNDRY, HOT WATER ON DEMAND, BUILT-IN VACUUM, A/C, LARGE COMPOSITE DECK with gas bbq hook up and DOUBLE GARAGE. Close proximity to RITCHIE MARKET, MILLCREEK RAVINE, SCHOOLS, SHOPPING and EASY ACCESS TO PUBLIC TRANSIT/LRT EXPANSION ENSURES A SOUND INVESTMENT!!... REWARD YOURSELF TODAY!!


Did you miss this Ritchie open house? Contact us to set up a private viewing

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I have listed a new property at 116 2045 Grantham CRT in Edmonton.
An ideal location, less than five minutes from all shopping amenities & community lake, perfect for morning jogs/evening strolls. Over 1000 sqft, this 2 bedroom, 2 bath condo offers upper-scale living enjoyment throughout our seasons. In the summer, enjoy relaxing on the private shaded patio and for those extra warm days, there are two A/C units to keep you cool. In winter, cuddle up to your gas fireplace and enjoy the scenic view, meet friends in the social lounge, play a game of pool, or head down to the hobby room and fitness studio. The kitchen has espresso cabinets, granite counters, stainless steel appliances, reverse osmosis water system and large island. This unit also includes underground parking, alarm system, cat5 wiring, ample storage in laundry room, and hardwood throughout. This building has a car wash bay, high-quality soundproofing, state-of-the-art video camera security and recorded surveillance. The hallways are pressurized and also have A/C. Welcome to VIP Californian Parkland!
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I have listed a new property at 310 6315 135 AVE NW in Edmonton.
Perfect Location in Holland Gardens! This warm and inviting 1 Bedroom plus Den condo boasts of over 1100 sq ft of open-concept modern styling. The king-sized master bedroom offers a large walk-in closet and a 4-piece bath just outside. The den is over sized and makes a great home office or poker/games room. This home also features high ceilings and tons of storage. The large balcony offers a sunny, courtyard view and a gas line for your BBQ. Add to that the convenience of in-suite laundry, heated underground parking with storage and you have it all! Condo fees include ALL UTILITIES including heat, water and electricity. The building has quiet concrete construction, 24-hour video security and experienced management making it an easy choice for first-time buyers and investors alike. Fantastic location 5 blocks from LRT with easy access to all amenities -- shopping, leisure center, restaurants, transit, and more – all in a secure, quiet building! Shows fantastic in person! MUST BE SEEN
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I have listed a new property at 403 10118 95 ST in Edmonton.
muliti-level penthouse loft condominium, located in The Chadwick. This gorgeous 2 bedroom, 2 bath home has been renovated from top to bottom. Loft upstairs has a spacious entertainment room with a private roof top deck. The second balcony is off of the living room and features a gas BBQ outlet. 18' ceilings with full height windows to loft level generating natural light all day. This home has been extensively renovated from the white kitchen cabinets to the porcelain tiles. This home comes with 2 underground titled parking #59 and #65 as well as 1 storage unit. Visitor parking is at rear of the complex. Convenient location close to LRT, Canada Place, City Center, walking and bike trails just down the hill along the river. Close to the Winspear, the new Art Gallery and the arts district.
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I have listed a new property at 1557 Rutherford RD in Edmonton.
This former show home is still dripping with all it's former class and glory! This 1,378 sq.ft two story home is an attention getter! From the front attached heated double garage, still finished like the show home with drywall and lighting. Enter the main floor foyer to a 2 pce powder room with attached laundry. Stroll into the large all open concept living room, kitchen & nook. Finished in rich solid hardwood, the kitchen is augmented with dark cabinets, tile back splash, designer S/S appliances and more. Upstairs find three generous bedrooms, a 4 pce main bath and a master suite with another full ensuite and huge walk in closet. Most rooms feature built in audio systems and all have the designer window coverings! This fully landscaped home with maintenance free decking and more! Located in the sought after Rutherford community with newer services, shopping, schools and more.
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What does your Edmonton Real Estate Agent Really Do?

In the life of a real estate agent, there is much more than showing homes, meeting with potential buyers and sellers and receiving a commission. There is plenty that happens behind the scenes. Being a REALTOR® is extremely time-consuming.


If you have ever tried to buy or sell a house on your own, you may have an idea of how hard real estate agents work. Imagine if you were selling more than one house at a time. A good Edmonton real estate agent will make the process of buying or selling a home flow smoothly, leaving the impression that their job is fairly simple. The fact is, this is not at all what really happens. If you have spent social time with a REALTOR®, you may understand how difficult their job actually is.


There are definitely REALTORS® out there who cut corners, do not take care of their clients well, and they should not define or be in our industry. The real estate industry is also loaded with competent professionals with whom I am proud to work with.


Below is a list of common activities REALTORS® perform on a daily basis:

Schedule Property Showings

Scheduling showings require contacting the listing agent who will inform their seller they have a showing in order for the seller to vacate the premises prior to the availability of the buyer and the buyers real estate agent. It also gives the showing agent an opportunity to find out any relevant information related to the property. All showings must be time blocked which most agents have down to an art form, so we are not early or running behind with our buyers.

Schedule and Prep For Listing Appointments

Once a listing appoint has been scheduled, REALTORS® work behind the scene gathering all pertinent information about the property including the property history, information about the community, current real estate statistics, establish the absorption rate, acquire the title of the property which will show applicable encumbrances such as easements, liens, or covenants, and confirm the registered owners, and comprise a comparative market analysis. The agent will pre-fill paperwork, double-checking everything is correct in order to save time while on the listing appointment. The agent will gather all necessary real estate tools such as yard signs, the CMA and key boxes.

Property Inspections

A REALTOR® usually attends the property inspections with or in place of the agents' buyer, unless agreed upon by the seller. A property inspection normally takes a few hours. In the event there are any concerns with the inspection, it can take several hours to days to come to an agreement which both the buyer and the seller are comfortable with prior to removing and contingencies are conditions.

Delivery of Deposits

Once an offer has been agreed upon, time is crucial in the deliverance of the deposit. A late deposit can result in the agreement becoming voided and the buyer losing their dream home.

Negotiations

REALTORS® are held by a high code of conduct and ethics and no matter how much you may disagree with the opposing REALTORS®, negotiations must be dealt with in a professional manner while working in the best interest of the client. There is much more to offer and counter-offer negotiations than just the price of a property. Negotiations also include terms, possession, conditions and sometimes contingencies. Parties involved in the negotiations can also include lawyers, mom and dad, someone with power of attorney on behalf of a client or the "handyman special" uncle.

Paperwork

REALTORS® have trail and trails of paperwork. Each change on an agreement, amendment or addendum must be documented and kept for at least six years. Agents must ensure everyone involved in the transaction has a copy of each document change including the buyer, the seller, both real estate agents, the financial institution, both real estate offices, both lawyers representing the buyer and seller.

Follow-Ups & Inquiries

A good real estate agent will follow up email, texts and missed calls within a timely manner. REALTORS® can easily receive dozens of emails every day and it is so important not to get sidetracked with the unnecessary emails which can gobble up an agents valuable time.

Scheduled Closings

Closings require toe follow-ups with lawyers to ensure they have all the necessary documents including any recent amendments, walk-through with builders and buyers prior to the closing date and making arrangements for keys once the title has been transferred. And of course,e re-arranging the real estate agents schedule to accommodate the meeting time with the buyer.

Other Related Services

Meet up with other real estate affiliates which help listed properties sell such as a professional photographer, mandatory measuring company employees, home stagers, putting up signage, open houses, or helping a client get their property ready to be shown. Other meetings may including attending financial institutions with a client if needed, property inspections, verify completion of repairs, and other closing related meetings.

Property Showings

After scheduling showings, a real estate agent needs to accommodate the time set aside to show their buyer the homes without them feeling rushed. This may be one or two properties or may consist of a complete day or a few days such as an HHT.

Attend Listing Appointments

A professional REALTORS® attends all listing appointments as though it is a job interview because that is exactly what it is. The seller is interviewing the real estate agent and the agent is interviewing the seller. Prior to the listing appointment, an agent should be prepared for any questions or concerns a seller may have as well as have all necessary tools needed, should a seller be in a position to list the property. Each listing appointments should take an hour or two - sometimes more depending on how much information is presented to the seller or how many concerns they may have.

Keeping Clients Updated

This can include and newly listed homes which may be a hot commodity and must be shown immediately to sitting down at the computer for a few hours to perform a new market analysis and research back office syndication sites to forward to clients.

More phone calls

On any given day, a good real estate agent will be on the phone to other agents looking for property specific feedback on their listings, updating clients, addressing any on-going concerns, dealing with offers, mortgage brokers, real property report companies, condominium management companies, dispute low property appraisals and other real estate activities.

Maintain Required Continuing Education

Yes. Edmonton real estate agents are still required to maintain and continue education which is mandated by the real estate council of Alberta. The cost of maintaining a real estate licence and updating an agents education criteria is the responsibility of each REALTOR® and not the real estate brokerage.

Marketing and Property Syndication

If you are lucky enough to find a real estate agent in Edmonton who is an e-pro and is familiar with search engine optimization, they will spend several hours syndicating your home through various search engines and websites to ensure your property reaches the first page of google.

Attend Real Estate Conferences

There are dozens of real estate conferences annually and attending these help your REALTOR® stay up to date on the latest technology, real estate systems, and tools to help them with time management and gaining an advantage over their peers.

Maintain Active Social Media Profiles

Although social media and blogging play a key factor in the life of a real estate agent, if the only thing you see on an agents site is personal posts - you might wonder if they are actively doing any real estate. Many agents will hire this out to maintain an internet presence.

Networking with Edmonton Home Builders

There are several different home builders in Edmonton and this is a great way for real estate agents to keep up-to-date with home demand trends, especially in our current real estate market. Recently many of Edmonton home builders have implemented garden suites which offer new home buyers a great way to pay off their mortgage quicker.

Stay in Touch with Past Clients

If your REALTOR® stays in touch with you on a regular basis, you have a great real estate agent. With so many things to do, it is hard to find time to stay in touch with all of our clients!


Several people take education and start a career in real estate under the assumption that it is easy money. In reality, real estate agents are in a brutal time consuming, competitive business. The net commissions are not enough to keep people in the business, in fact, most people get out of real estate because they cannot afford to be in it. REALTORS® who survive to do so because they have a passion for the real estate business, and enjoy helping people make their real estate dreams a reality. It’s a great business to be in, but it’s NOT EASY!

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How to Hire a Great Edmonton Realtor when Selling

Be cautious with any REALTORS who charge upfront fees! Most Real Estate Companies DO NOT charge up-front fees. All expense will be paid by your Realtor from their own pocket. Once your home is SOLD, the Realtor will receive the remuneration you have agreed upon in your listing agreement. In the event your home does not sell during the term of the agreement - unless otherwise written - there is NO CHARGE.


There are almost 4000 licensed REALTORS® to choose from to help you sell your Edmonton home. When a municipality is a hot market, anyone can sell a property, but great real estate agents are able to sell in any market.& In a soft market or "buyers market", it is crucial to choose a REALTOR® who knows how to sell houses or you can become an expired statistic. Currently (2018) in Edmonton about 40% of homes are selling.


There are a few questions to ask a listing real estate agent prior to having them in your home, which will eliminate inexperienced agents and save you time and money. When REALTORS® are on a "Listing Appointment", the intention of the agent is to get you to sign the agreement to put your home on the market. After an agent has completed their marketing plan, strong agents will ask for the business. A weaker agent will not.


Edmonton Real Estate Image


The three biggest mistakes sellers make when selecting an agent is basing their decision solely on commission, price and the ability to market your home.

>Lowest real estate commissions:

Agents in Edmonton have business expenses, which can run into the thousands every month. Part of these expenses is the cost to market your home. If an agent is listing your home for a lesser commission, don't expect them to pay money they don't have to market your property. A good agent will not ask for any money upfront. Why would you pay someone for a job which has not been done? There is always a reason why a broker or real estate agent would discount a real estate fee. Ask yourself why. Is the agent desperate for business or unqualified? Do you want to work with a desperate agent?

Highest Asking Price:

In the real estate industry, there is a term, called "Buying the Listing". This means, an agent has told you, your home is worth more than it really is, just to get you to sign the listing agreement. Expect to reduce or price once or twice during the agreement or worse, be added to the Expired list (Homes which do not sell). REALTORS® already have an idea of what your home is worth, even before stepping into your home. Beware of an agent who is trying to buy the listing.

Ability to Market Properties:

Today, almost every buyer and seller start the home buying and selling process online. You may want to use "Mom and Dads REALTOR®, but are they tech-savvy? There is so much more to marketing a home than putting it on Realtor.ca. Anyone with a real estate license in Alberta can do this, you don't even need to live in Edmonton. Finding a qualified buyer who is ready, willing and able to purchase your home is more valuable to you than generating leads.


If your home is not exposed on the internet, by a tech-savvy Agent, buyers will not find it. Online advertising and property websites are now a basic requirement in modern home buying and selling. REALTOR®’s success also depends on how well they can market homes. Google the agents' website, prior to inviting them into your home. Find out how many listings the agent is carrying. If the Real Estate Agent only has one or two listings, they may be part-time, maybe more comfortable working with buyers or may not know how to market your home. An agent who is carrying too many listings can be overwhelmed and you may end up becoming a number instead of a client. A good rule of thumb is, hire an agent who carries 10 - 20 listings at a time, this is usually an indication of an above-average real estate agent.


The bare minimum marketing you should expect from your agent is:

  • Professional yard signage.
  • Lockbox with electronic monitoring
  • Follow-up reports on buyer showings with feedback to the seller
  • Staging advice to make your home more attractive to potential buyers.
  • Digital targeted marketing.
  • MLS exposure with a minimum of 30 professional photographs
  • Virtual tour.
  • Distribution to major websites.
  • Updated CMAs after 30 days including the recent sales
  • The ability to track online buyers

During the listing appointment, there are a few things that need to be noted.

How long was the agent in your home: Eliminate agents who view your home and arrive at a "listing price" within a short period of time. Although their price may be accurate, they haven't taken the time to show you how they arrived at the price or what they do and how they get homes sold. A good listing agent will show you comparable sales, pending sales, actives, educate you on the current market and show you their marketing plan. If the agent has no statistics, home sales are located in a different community or are not prepared, could be a red flag.

A great Edmonton Real Estate Agent will have spent time prior to meeting you, completing research on your home. They will have all the necessary information to price your home accurately. (highest possible asking price to attract reasonable offers) The agent will be prepared for anything including objections or concerns you may have. They will take the time to complete an accurate CMA, community absorption rate, thoroughly go over their marketing plan and address any unforeseen concerns they may have prior to asking for the listing. This is a valuable asset to the hiring experience.


Were all of your concerns addressed: Pay close attention as the REALTORS® goes through their marketing plan. Many of your concerns will already be addressed by a good agent. Pay attention to what is said. If it is mostly about how many homes they personally sold and how quickly, expect them to suggest a lower selling price below the true market value. These agents want to get your home sold as quickly as possible and move on. If the agent has not addressed most of your concerns. This can be a red flag.


Hire a professional: A huge misconception is every agent deals with the same type of buyers and sellers. In fact, there are agents who only list and agents who only deal with buyers. Not all agents work all price ranges. In Edmonton, there are real estate agents who specialize in mobile parks. They know how important it is to have the "criminal check" completed prior to writing an offer. An agent who specializes in luxury homes should have the extra knowledge required for selling a home under a company name, know the differences between the brands and grades of hardwood. If you are relocating, a relocation specialist is the best. They have contacts with other relocation REALTORS® who they have already done business with and can recommend a great agent for you at your destination which will make for a smoother move.

Go with your instinct: Selling a home is a major decision. You need to like, trust and feel comfortable with the REALTOR® you choose. Personality and character traits are also extremely important but don't show on paper. Buying and selling homes in a soft market, can take time and choose the right agent will be a positive experience. Choosing the wrong agent can lead to months of frustration and an unsold house.


Contact us today for your FREE HOME EVALUATION

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Choose Wisely - Choose REMAX!

It does not matter which company you choose to represent you on the purchase of your new home. A brand new inexperienced REALTOR in Edmonton gets paid the same as a veteran REALTOR with twenty years of experience, expertise and knowledge. This is at no cost to a buyer!


Below is helpful information when purchasing your new home. If you have any question, feel free to contact us! We love to help buyers and sellers! Sign up today to save time house hunting online. We can send it to you automatically.




You can choose to buy a home without a real estate agent, dealing directly with listing agents, or for sale by owners. There are several reasons to work with a licensed Realtor in the province of Alberta including.

  • The representative real estate agent Fiduciary Duties
  • A buyer does not pay commissions. Edmonton Real Estate Agent fees are normally paid for through the sellers' lawyer when under an exclusive Buyers Brokerage Agreement
  • Real estate agents will ensure you are getting fair market value and not overpaying through several REALTOR® tools including a "Buyers Comparative Market Analysis"
  • Property Titles are pulled to ensure the legitimacy of owners and to determine if dower is applicable, there are no special assessments, lis pendens, creditors, liens and other concerns which could complicate or delay closings.
  • Address any concerns or issues with your real property report including any setbacks, easements, restrictions, and compliance with the city.
  • Depending on a real estate agent experience and their designations will be a factor in the service you receive which should be outlined in your first meeting. Feel free to ask your real estate agent plenty of questions.
  • Your Realtor can set you up on an auto-prospecting system which will enable you to view new homes within your personal search criteria within an hour of the property hitting the market.
  • Read More on "How to purchase a home"

Make your expectations known: If you expect your real estate agent to pick you up at your front door and drive you home after showing homes, tell them. Many will provide this service. If not, they will ask you to meet at the office. Let your agent know how you want to communicate. Do you prefer phone calls, emails, text messages or all of the above? Remember once you are under a buyers agreement, it is our job to provide you with our best service and help you find your best home.

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I have listed a new property at 17777 95 ST in Edmonton.
Great two-storey townhouse with finished basement in the heart of Lago Lindo. This spacious homes offers several upgrades including central Air conditioning, and a high efficiency furnace. Enjoy the ceramic tile kitchen and large living room with a beautiful multi-colour real hardwood floor. Upstairs, the large bedrooms with good-sized closets and nicely featured bathroom. The backyard is extremely private with a patio and plenty of greenery. Condo fees are low and the complex is professionally managed, making this one of the best condominiums in the city. Located near parks, schools nearby and quick access to Canadian Forces Base Edmonton Garrison. Don't miss out on this great home.
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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.